Self-love is hard. It’s hard because we have been programmed to strive for the best every step of the way. It is hard because we are constantly exposed to images that promote unobtainable beauty ideals.

We consumers are drawn to the industry from more angles than ever before and have ensured that beauty is big business in the UK. In 2019, the country spent a whopping £33 billion on personal care products, but was there a hidden cost to this?