Greenwashing creates the false impression that a company has done the work for you: they have made the effort to be more environmentally conscious so you can buy their stuff guilt-free without doing your own research, because if it says they’re ‘sustainable’, why would you doubt them?

Have you ever censored your social media content because you don’t want to showcase an unsustainable aspect of your life? I have. Many of us are held to account by online “eco-police”. But are these well-intentioned “eco-police” sending their energy in the right direction?